Core Concepts

Prooflio is built around three core pillars: Aggregate, Analyze, and Amplify. Understanding these concepts will help you get the most out of our AI-powered review intelligence platform.

Organizations

An Organization is the top-level unit in Prooflio. Organizations represent a business, product, or client and contain all associated review sources, AI insights, widgets, and team members.

Each Organization has its own integrations, reviews, AI models, and social proof widgets.
Organizations support team-based collaboration with role-based access control (Owner, Admin, Manager, Member).

Aggregate (Connected Sources)

The Aggregate phase is where your review data begins its journey. Prooflio connects to over 35+ major review platforms to unify your customer feedback.

Platform Integrations: Direct API or URL-based connections to Google Business, G2, Trustpilot, Capterra, Amazon, Product Hunt, Yelp, App Store, Google Play, and many more.
Surveys & NPS: Build custom survey forms to collect NPS and customer satisfaction data.
Review Funnels: Use smart routing to grow your positive reviews and collect private feedback.
CSV Import: For reviews from platforms not yet natively supported or historic spreadsheets.
Branded Forms: Custom-branded pages to collect text and video testimonials directly from your customers.
Unified Inbox: A single interface to read and reply to all reviews across all connected platforms.

Analyze (AI Intelligence)

The Analyze phase uses advanced AI to turn text and video feedback into actionable intelligence.

Reputation Score: A unified metric to track your brand’s overall health across all platforms.
Sentiment Scoring: Our AI evaluates the sentiment (Positive, Neutral, Negative) of every review with over 90% accuracy.
Theme Clustering: AI automatically categorizes reviews into common topics such as UX & Usability, Pricing, Customer Support, Performance, and Onboarding.
SWOT Reports: Generates automated Strengths, Weaknesses, Opportunities, and Threats reports based on your collective customer feedback and your competitors.
Competitor Tracking: Monitor your competitors’ ratings and sentiment timelines alongside your own to identify market opportunities.
Intelligence Briefs: Receive automated weekly reports summarizing sentiment trends and recommended actions.

The Amplify phase is where you turn your best reviews into social proof that drives conversions.

Social Proof Studio: A design tool to turn text reviews into beautiful, branded images and social posts for Twitter, LinkedIn, and Instagram.
Embeddable Widgets: High-performance, customizable widgets including “Wall of Love,” carousels, badges, and review cards.
QR Code Generator: Create custom QR codes for your review collection and marketing materials.
Video Testimonials: Transcribe and showcase video feedback with 1-click sharing and embedding.
Developer API: A RESTful API to programmatically access your review data, enabling headless social proof on custom web and mobile apps.

The Sentiment Timeline

The Sentiment Timeline is a core visualization in Prooflio. It tracks your aggregated sentiment across all platforms over time, helping you correlate product updates, marketing campaigns, or support changes with customer satisfaction trends.

Theme Clusters

Theme Clusters are AI-generated groups of related feedback. Instead of reading through thousands of reviews, you can see at a glance that 40% of your negative feedback relates to “Onboarding” or 60% of your positive feedback praises “Support Speed.” This allows for data-driven product and service improvements.